Building a strong identity on a simplistically precise and stylized foundation.
Bonava is a leading residential development company since the 1930s. It has a strong presence in eight key European markets and is part of the NCC group. Bryner, in collaboration with Pond Sthlm, was entrusted with the responsibility of developing and implementing an entirely new brand identity. Our approach was to create a visual foundation based on Bonava’s construction heritage from NCC, and balance it beautifully with the inclusive values of today’s modern residences. With a new tailor-made typography symbol based on the Fibonacci grid of proportions, representing the meticulous mathematical precision underlying their planning projects. The symbol was complemented with a green color palate, reflecting the calming neighborhoods they envision.