Dygden. Brand strategy, Brand identity & Packaging design

A luxury spirts’ new brand identity carefully distilled and refined to aesthetic perfection.

Dygden is an exclusive Swedish pot still rum brand. The rum is selected from the best distilleries in Barbados and Guyana, shipped to Sweden where it is aged in oak barrels, bottled, hand numbered and later sold in a limited edition. Bryner’s was awarded the privileged role of designing and handling Dygden’s new identity and implementation, with a classic yet contemporary aesthetical expression reflecting the brand’s Caribbean rum heritage, Swedish craftsmanship and the rum’s exclusive content.

Dygden. Brand strategy, Brand identity & Packaging design
Dygden. Brand strategy, Brand identity & Packaging design