S:t Eriks Standard

Redesigning an iconic beer brand’s standard edition to highlight the craft aspect of the product.

S:t Eriks Standard Edition is a line extension series with the purpose of introducing consumers to the S:t Eriks brand, thereby making it more accessible without losing its craft beer quality. With the task of reviving the brand’s identity with an updated packaging design for the series, Bryner´s approach was to simplify and highlight the products contents and to be more direct in its design hierarchy, while keeping true to the brands visual language and craft beer content.

S:t Eriks Standard
S:t Eriks Standard