Adapting a repositioning project to highlight the characteristics of an iconic beer brand’s contents.
TT Lager is a line extension of the one of the most iconic Swedish beer brands with heritage from 1965. TT Extra a separate line within this extension with a different style of beer and higher alcoholic percentage. As part of the repositioning project, Bryner’s task was to adapt the design without losing the recognition and strength of TT. Together with its updated identity, the redrawn iconic signature of the word mark, and highlighted characteristic of the style of beer, a modern typeface, an adjusted and unique color settings were adapted to highlight the line extensions and their content.