Reviving an iconic beer brand’s identity with contemporary details while highlighting its classic heritage.
TT is one of the most iconic Swedish beer brand with heritage dating back to 1965. With its historical positioning as a classic beer, Bryners task was create a new identity from its current design to reposition and highlight the brand’s heritage with details of contemporary progression, all without losing the strength of TT. This was done by redrawing the iconic signature of the word mark and highlighting the characteristic of the style of beer. The work was supported with a modern typeface and an adjusted with a unique color setting derived from the brand’s classic beer tradition.