Defining an high-end snowboard brand’s complete identity with careful sophistication.
TUR Snowboards is a premium snowboard company made by creators for creators. With over 30 years of experience and a lifetime of professional knowledge, TUR’s boards are engineered with the highest precision and crafted with the best materials to perfectly fit the terrain each shape is intended for. Bryner has been an integral part of the company’s journey from the beginning, and has created everything within the brand, from its positioning and naming to the packaging. The unique identity was made to be iconic, premium, tactile and dynamic in order to fit the brand’s vision while being progressive within its category. The complex yet strikingly simple versatile symbol was constructed using elements from the name, terrain, heritage and the motion of the products. The artwork for each snowboard was made by the Swedish artist Ragnar Persson and illustrates the shape’s name and meaning.